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Gently blot (not rub!) excess water as soon as possible, and allow the rest to air dry. Do not use a heat source to speed up the drying. When drying a bag, stuff the inside with newspaper to help the bag hold its shape and to help absorb moisture from the interior.
Massage a high-quality leather conditioner into the leather and use a clean cloth to gently wipe off excess conditioner.
Briskly sweep your leather bag with a soft, dry, or slightly damp cloth. Once or twice a year, remove dirt buildup by wiping down your leather bag with a leather cleaner. Apply in a circular motion, and wipe off with a slightly damp cloth to avoid clogging the pores of the leather.
Proper storage is important when caring for leather. Store leather in a space away from heat, humidity, sunlight, and dust - preferably in a fabric (not plastic!) bag and/or box. Air leather bags, jackets, and luggage once every few weeks to prevent mold growth.
When you care for leather properly, it will become more beautiful, rugged, and interesting over time, echoing its adventures—and yours.